RumX Team Photo

The Story of RumX: Our Vision & Our Team

Manifesto

Rum is not a drink. Rum is a continent.
A sea of islands, styles, barrels, and stories.

Today you can buy anything: dry or sweet, aged or unaged, single cask or blend, from Jamaica, Martinique, or Guyana. But that's exactly the problem: Too much choice, too little truth.

We believe in enjoyment with direction.
In discovery that doesn't end in chance.
In ratings that speak the truth.
In a community that shares knowledge, not marketing.

That's why we've built a database of over 25,000 rums.
A community of 52,000 members that has written over 300,000 authentic reviews.
A platform where you can decode your own taste, compare bottles, and buy directly from Europe's best rum retailers.

RumX: Your compass through the rum world.

How it all began...

Where should I start? Which rum do I like and where can I find like-minded people? Like every rookie, our founder Oliver Gerhardt faced this mystery when he embarked on his rum journey. Combining his two greatest passions, software development and rum, he spent every spare minute in early 2018, alongside his computer science studies, programming a small rum database where he could record his tasting notes and digitize his growing rum collection. Over time, the idea grew to open up this still self-contained world and create an app for rum enthusiasts where tasting impressions could be shared, favorite rums could be found, and recommendations could be exchanged. With the official release of the iOS app on December 16, 2018, the time had come: Rum Tasting Notes saw the light of the rum world!

The rebranding to RumX in summer 2021 then laid the foundation for a real platform with an additional Android app, website, and community forum: RumX as we know it today!

Through hard work, we were able to secure our first funding in 2023 from the start-up accelerator Sandbox. The crowning glory came in 2024 with the nomination for THE Länd’s prestigious NXTGN start-up funding program and the trust placed in us by the state of Baden-Württemberg!

Oliver and Jakob working on RumX with a laptop, rum bottles and tasting samples on the table
Oliver and Jakob working on RumX. At our table, tasting samples and laptops belong together.

A small database develops into the world's largest review portal

The very first rum in the database was Plantation XO with the iconic number RX1. After 25,000 rums, we stopped counting. This vibrant rum source has grown thanks to a passionate community of over 52,000 members. A big thank you goes out to everyone who has helped and continues to help add new rums and fill in missing information. RumX wouldn’t be possible without you! ❤️

Scan a rum label like on Shazam and benefit from over 300,000 rum reviews from our community. This way, you can see at a glance like on TripAdvisor whether the rum is your thing or not. Connect like on Facebook in our community forum and enjoy personalized recommendations like on Spotify! Not a member yet? Experience RumX for free now:

The evolution from digital purchasing advisor to Europe's largest selection of rum

We give you the ultimate rum experience by providing everything from a single source. Simple, intuitive, and secure. To do this, we link over 6,000 offers from partner shops across Europe, such as Rum & Co, Spirit Academy and Excellence Rhum, so you can now buy your favorite rum safely and conveniently directly on RumX. On top of that, you’ll receive personalized recommendations and 7-day customer service. But that’s not all: for hunters of rare collector’s rums, we also list current rum auctions from the most exciting auction houses. In short: Buying rum online has never been as convenient and affordable as it is at RumX!

How does RumX make money?

When you buy a rum through our marketplace, the partner shop pays us a small commission. The price you pay stays exactly the same. Just as important: our ratings come from the community, not from us or the shops. That’s why no shop has any influence on scores or rankings. This is how we fund the platform, app, and community without you paying a cent more.

Our own rum: Savanna × RumX

In April 2026 we released our first own bottling together with the Savanna distillery (Réunion Island): a Grand Arôme single cask, tropically aged for 17 years, limited to 445 bottles, now sold out. The community rates it 9.1/10, placing it in the top 2% of all rums on RumX. A distillery doesn’t entrust a cask like this to just anyone: this bottle exists because Savanna saw what our community knows about rum. The story behind the bottle →
Oliver and Jakob holding the 17-year Savanna × RumX Grand Arôme single cask bottle
Oliver and Jakob with the Savanna × RumX single cask

We develop RumX with passion

Lukas Thiel
LUKAS THIEL

Keeps costs under control and ensures smooth processes

"It’s practically impossible to define my favorite rum, as I always discover new fantastic bottlings! I especially celebrate RX11. Tastes great in cocktails!"

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Oliver Gerhardt
OLIVER GERHARDT

Our technical brain and the wizard at RumX

"My current favorite rum is RX17317. Jamaican funk, marzipan, overripe fruit, slightly meaty notes. The 18 years of tropical maturation have produced an absolute explosion of flavors!"

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Katharina Philipsen
KATHARINA PHILIPSEN

Solves problems before they become ones

"If everyone drank as little rum as I do, RumX would have gone bankrupt long ago. But I make sure with all my heart that your concerns are resolved quickly and nothing falls through the cracks."

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Jakob Schellhorn
JAKOB SCHELLHORN

Sharpens our strategy and thinks ten steps ahead

"If RumX had existed ten years ago, I would have been spared many a detour on the way to highlights like RX39. Its aromatic complexity hits my taste exactly."

LinkedIn

Meet Us at Rum Festivals

To stay informed about the latest trends in the rum world and maintain connections with our international RumX community and partners, we regularly attend the most important rum festivals, including Whisky Live Paris, Rhumfest Paris, and the German Rum Festival.

Would you like to meet us in person? Feel free to write to us here so we can arrange a meeting.

The RumX team with advisors Jakob Schellhorn and Robert Bauer at Whisky Live Paris 2025
Whisky Live Paris, September 2025: The RumX team with our advisors Jakob Schellhorn (left), who has been supporting the team on strategic digital topics since 2018, and Robert Bauer (right), who has been creatively driving content creation as a Fine Spirits Expert since 2026.

RumX in the press

Stern, Stuttgarter Zeitung, Rumporter and others have covered our journey from a Stuttgart passion project to the world's largest rum platform.

Help us build what you need

We want to understand your frustrations, your wishes, your daily workflow with rum. No sales pitch, just a real 20-minute conversation with the founders.

How to reach us

App feedback & help

Something not working or you have an idea for RumX? Write to support@rumx.com.

For shops

You run a shop and want to offer your rums on RumX? Get in touch at partners@rumx.com.

Everything else

Press, collaborations, or simply rum talk: info@rumx.com.